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Would you like the shortcut to your customers’ mind? Would you like your sales messages to have more impact with more people more of the time? Do you want to understand what influences a customer’s mind when they consider you or your product?

In The Secret of Selling I reveal why what matters most is how you connect with the unconscious mind of your potential customers.   Then I show you how to put theory into practice in five easy stages.

Everything in this book has been scientifically tested.  It’s not guess work, or someone’s pet theory about what works for them, it comes from controlled scientific studies.

I guarantee that when you’ve read The Secret of Selling you will have a new way of thinking about selling and no shortage of ideas about how you can change your approach and become more successful.

An Amazon top 50 best seller and selected by them as the one of the top ten best business releases of 2010.

Described by Dr Kevin Hogan (The Science of Influence) as "one of the world’s leading experts on consumer behaviour", Philip works with a wide range of clients from multi-national corporations to small businesses. Whether you are a retailer looking to increase profits, a manufacturer wanting to understand your customers better, a marketing agency wanting consumer insights to support your creative work…Read More

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